Qualifying an Enquiry Before You Write a Proposal
I remember sitting in a drafty London office fifteen years ago, watching a junior editor spend forty minutes crafting a “warm and welcoming” response to a client who clearly had a budget of zero. She was treating every email like a delicate social invitation, terrified of sounding blunt, when she should have been treating it like a business transaction. We are taught to be polite, to be nurturing, and to be “approachable,” but if you don’t learn exactly how to handle enquiries with a certain level of clinical efficiency, you aren’t being professional—you’re just being charitable with your most precious…