Which Style Guide and Why It Matters Less Than Consistency
I once spent three days on a high-stakes corporate manuscript, only to realize during the final pass that the client’s internal manual and their primary brand guide were in a state of total, unmitigated war. I was staring at a screen of conflicting rules—Oxford commas in one chapter, none in the next—and realizing that understanding how style guides differ isn’t just a pedantic academic exercise; it is a matter of protecting your billable hours. If you don’t nail down which authority is king before you touch the first sentence, you aren’t editing; you’re just performing expensive, repetitive guesswork that eats…